Real Time Search Dilemma-Real Time Search Google
Different Platforms are sending different contents: blogs, microcontens, website contents. For Real Time Search results URLs, meta data are significant as a signals that help search engine understand:
• What the content is all about.
• Where does particular content come from.
• Content association with the subject matter
There are many dilemmas about continuing to publish articles when the microcontent is so popular. According to Dylan Casey, Search Product Manager at Google we definitely need to continue publishing fresh content with the focus on frequency and quality, which Google delivers and value as any other content.
Our other concern is if old content has any value today. Just recently Google launched Twitter Archive Search which retrieves all old tweets.
How about paid ads vs. Natural content? Google doesn’t make a difference. Ads are created on real content bases with relevancy in mind. Well SEO ad is treated equally as natural content in real time search. There is actually no real connection between natural content and paid ads because what ever changes in natural live search, will not influence paid advertising.
Social networking is a great player in real time search opening the daily microcontent to the world. Google like it because the more content available online the better result are selected.
News in real time search is Google favorite. It’s very hard to get the news the same moment it happens. Real time news is always prioritized as latest news.
Google is still struggling with real time search but they are evolving with the promise to improve.
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