Search Engine Algorithm-Google Caffeine updates

• Speed of loading sites-Website loading time is of a great importance for Google positioning. Slow loading RSS feeds, widgets, Flash applications and images may bring your site down a notch, or 200 positions, as it were
• Real-Time Search with the return of Immediate, relevant and fresh results. Google want to reward Social media sites {Facebook, Twitter). How can small business owner benefit from real time search? With costant updating, adding fresh content to websites, blogs.
• Social Bookmarks- Outbound links has no extra value except if they are coming from Social sites. Understandable; Before you could buy one way links and increase your positioning. Now only reader interest can influence your page position. How can you add a value to your website? Blogging, Publishing unique Articles, interacting with potential clients on Social media websites.
• Google Goggles: Google  new app for mobile devices and cell phones which enables real-time direct interaction with Google. Simply take a picture with a mobile device and use it as a search query – no typing necessary! On one hand it could be useful for faster search, on another it will somehow replace SEO based on keyword search.
• Sidewiki-It's a sidebar on a browser window and in use to put some comments to websites of your interest. Similar to Social bookmarks. It could be very helpful with a good comments added besides your website or just opposite; destroy your good reputation. Well this is out of our hands, just hoping it will not happen to us. This definitely adds another question: How to manage your company’s online reputation?- since now you need to monitor your web page comments in Sidewiki as well as all the other tracking & reporting you do for your web site and social media marketing efforts.
• Personal search-It was launched in 2005  for signed user for better search experience (so, if you didn't bookmark a site of your interest, you can always find it in a personal search section). Now personal search is available for all users and when you search for certain keywords you will receive real-time and the most relevant results which will be saved in your personal search. I assume that will also mean that the websites you are visiting will become favorite for Google to rank it higher.
• Google Place Page-Another good resource to be aware of. Posting your business on Google Place Page which is an extended visibility of your business.